You are the owner of a small business and you have a website that was built for you by an intrepid web designer many years ago when the internet was young and social media wasn’t yet the buzzword it is now. Your web designer has long since moved on to pastures new and you now find your business is flagging and you want to do something to improve both customer retention and new sales.

As a small business owner, you don’t have the skills in-house to be able to convert your existing website into something more up to date, able to link with your Facebook, Twitter or linkedIn profiles. Able to rank well in searches for your given marketing terms, or one that works well on the plethora of mobile platforms that inhabit our connected world. What do you do?

Your options are not limited, there are in fact several options available, from using a provider of self build services. Opting ot only have information about your products and services on LinkedIn or Facebook, or employing a new web design company to refashion your offerings into something that will work well across the web.

In this article, I will be concentrating on the latter.

Know your intentions

Paramount in importance is to know the intentions of your website. Do you know for instance

  • How many people visit your website on a daily, weekly, monthly basis
  • Do you know anything about ¬†how people find your website (outlets)
  • Do your know what type of customer you are trying to attract
  • Do you get repeat business from existing customers?
  • Do you communicate with your existing customers? (via email newsletters, twitter, facebook or other)
  • Have you decided on a particular geographic area?
  • Have you decided how often you will update your website?

The answers to these questions will help any web design company that you hope to engage to determine the best type of site for you, the platform on which to build your website, and above all what types of features would benefit the users of your website.

Don’t worry however if you do not have all or some of this information to hand. One of the beautiful things about the Internet is that there are a number of measuring tools that you can use for little or no financial outlay that will assist you in gaining that information in a short space of time. You can then use the data gathered to tweak the way the site is laid out, the content and how it connects with the various social media and search engine outlets available.

Morlene Fisher is an experienced Digital Consultant based in London, UK. She assists clients with finding the best digital solutions for their organisations and brings together many expert digital consultants to provide a service you can rely on.